TH's the path of herbals

Determined to align the consumption habits of Vietnam and the world, TH pioneered laying the foundation for the herbal industry by orienting consumers to healthy herbal drink products entirely from nature. This road will also contribute to creating a revolution in the economy under the forest canopy: gathering herbs from nature and growing organically under the forest canopy to create favorable conditions for economic development, hunger eradication, and poverty alleviation for the people, preserving the environment that provides clean water and ecosystems for the whole community.

PRESERVING AND DEVELOPING VIETNAM’S HERBALS PROJECT 

Preserving and developing Vietnam’s herbals project aims to raise, conserve and exploit effectively rare herbs; protect the forest, and the habitat and develop the regional economy. This project not only pays attribute to manufacture comprehensively healthy products but also creates, and levels up Vietnam herbs in the world one bringing the quintessence of human intelligence to Vietnam and integrating Vietnam with the world in all aspects.

Muong Long Medicinal Station preserves and develops precious herbs, and is a concentrated production area applying advanced production technologies implemented in Nghe An province and other provinces. Valuable medicinal herbs are researched and developed into healthcare products by leading domestic and international scientists. 

1. Preserve the essence of Vietnamese herbs, conserve and rationally exploit herbs to bring the best benefits to the people.

2. Economic growth under a woodland canopy, economic exploitation that is in line with the natural world's advancement, and other factors all work together to boost economic efficiency and residents' income 

3. Protect the environment, greening bare land and fallow land due to indiscriminate exploitation; bring the green environment to the localities where the project is being carried out.

Starting with the project "Conservation and development of high-quality medicinal herbs in association with sustainable forest development" in Nghe An province, TH Group has developed medicinal areas in Muong Long, Na Ngoi (Ky Son), Yen Thanh and Nghia Dan. Gac fruit, passion fruit, centella asiatica, ginkgo biloba, polygonum multiflorum, and many other priceless medicinal plants, including Dendrobium nobile Lindl, False ginseng, Angelica sinensis, Dang ginseng, Paris polyphylla are grown in the fields, grasslands, and fresh forests. Following its execution, TH Herbals' conservation project has assisted in reviving untamed land by regreening bare land, barren hills, and previously exhausted areas.

TH Group is planning to expand the initiative after finding success with the model in Nghe An in the Northwest (Son La, Ha Giang), the Northeast (such as Quang Ninh), and the Central Highlands. (including Gia Lai, Kon Tum, Dak Nong, Lam Dong). This activity contributes to creating favorable conditions for economic development, hunger eradication and poverty reduction for people in the buffer zone around the forest, and environmental protection where clean water is provided and the ecosystem for the whole community.